Modern Lead Generation for a Veteran Real Estate Agent

Client: Denver-Based Real Estate Professional (Private Client)
Services: Content Strategy · Lead Generation · Digital & Print Advertising

Challenge

With over 30 years of experience in the industry, the client had built a solid book of business — but it was largely reliant on repeat clients and word-of-mouth referrals. He recognized that new buyer and seller behaviors had shifted online but felt overwhelmed about how to enter the digital space.

Despite wanting to explore digital ads and content marketing for years, he had no online presence, no SEO strategy, and no system to generate fresh leads. His listings were taking longer to move, and he wanted to speed up deal flow by reaching a younger, more digital-first audience.

Solution

We developed a tailored content and lead generation strategy focused on building visibility and credibility in his local market. The plan included:

• High-intent keyword research for SEO

• FAQ-style short-form video scripts for

• Reels and YouTube Shorts Real estate blog content focused on common buyer/seller questions

• Branded digital and print ad templates for new listings, open houses, and neighborhood spotlights

All messaging was written to sound approachable, trustworthy, and professional — reflecting the client’s decades of experience while making him more accessible to first-time buyers and younger homeowners.

Results

• Launched social presence from zero to 350+ local followers within the first 60 days

• Generated 20+ qualified leads through digital ad campaigns and gated content

• Increased listing page visits by 180% within the first 8 weeks

• Improved listing rotation speed — with two commercials sold under 30 days after campaign launch

• Client reported renewed confidence in reaching new audiences and plans to continue expanding digital efforts